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One System.

Endless Ways to Train.

One compact, portable system for strength, core, balance, mobility, and more.
The HB360™ combines multiple training tools in one versatile system: - Medicine ball - Kettlebell - Core roller - Balance discs - Push-up discs - Massage stick Eight interlocking components combine to create one compact, portable training system for a virtually unlimited variety of exercises.
Be One Of The First. Our First Production Run Is Just 100 HB360 Systems.
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What is the HB360?

The HB360™ is a patented modular fitness system that transforms into multiple training configurations using one compact set of interchangeable components.

See How One System Becomes So Much More



Meet HB360™ - one patented, modular system designed for strength, core, balance, mobility and more.

HB360 modular fitness system shown with six training applications: balance trainer, push-up handles, medicine ball, ab roller, kettlebell and massage/mobility s
The HB360™ was created by exercise physiologist Tom Holland, whose more than 30 years in the fitness industry include coaching thousands of people, teaching university courses in exercise science, serving as a fitness-industry advisor, writing seven books, and completing 28 Ironman triathlons. Tom designed the HB360™ around a simple belief: Fitness equipment should make exercise more accessible, versatile, and effective - not more complicated.

Invented by Tom Holland

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The HB360 App

MEET THE HB360 APP

What good is a piece of fitness equipment if you don't know what to do with it? I've spent decades telling fitness companies that selling the equipment is only the beginning. You have to show people how to use it safely, correctly, and effectively, inspire them to keep using it, and then show them what to do next. That's why the HB360 app is such an important part of the system. I'll personally guide you through an ever-growing library of exercises, workouts, and training programs for all fitness levels, emphasizing proper technique, safe progression, and effective training. From strength and core training to balance, mobility, and recovery, you'll have the instruction, variety, and motivation to get the most out of your HB360. Because great equipment is only great if you know how to use it—and actually do.

ONE SYSTEM. ENDLESS WAYS TO TRAIN.

The HB360™ is patented and now moving through final product development and manufacturing. Our first production run is limited to 100 units, available in early 2027.

FROM A SKETCH TO A PATENT

HB360 began with a pencil drawing: two halves of a ball, a connecting rod, and two end caps. That simple sketch led to a medicine ball cut in half by hand, endless trips to Home Depot, numerous 3D-printed prototypes, multiple materials and designs - and pouring my own rubber molds on the kitchen counter, scales and chemicals everywhere. Think Breaking Bad, but for fitness. Behind every version were years of testing, problem-solving, setbacks, refinements, and the unwavering belief that this idea could become something truly different. Thirty-two patent drawings later, that original sketch became U.S. Patent No. 12,053,669. What kept me going was simple: I wanted to create a truly unique fitness product that could genuinely help people move better, grow stronger, and improve their lives. This video above captures the evolution of HB360 in 30 seconds. The journey took considerably longer. HB360™ - Coming in 2027.
SEE THE EVOLUTION

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